Nov 27, 2018
All kind of restaurants can go digital now
After the big wave of menu boards in restaurants and the easy way to place an order, here comes some features and technologies to back it up and to prove once again that all kind of restaurants can easily go through a Digital Shift.
When digital ordering menus will be displayed in restaurants, there are countless of scenarios to be tackled and certainly it all can be a go. Especially when implementing such a solution can increase sales up to 50%.
When we pronounce the word Digital, it is when we deeply have that sureness that we’ve broke the boundaries and there are no limits. Imagine walking to your favorite restaurant or next to it and out of a sudden, you receive a notification, and not just any notification: Welcome Mr. Rustom to (The Restaurant Name), we want you to feel relaxed for a second, while one of our waiter will welcome you, or any personalized notification, 3 seconds later and your favorite waiter shows up with a smile to comfy you and lead you to your table.
Hospitality will go to the next level
Yes, this is now, a beacon is a device that can placed in restaurants and will be welcoming visitors with personalized notifications right into the palm of their hands, after that the waiter will be taking the lead with his tablet that can tell him the history of this customer and previous orders and his likings, and will be able to show him the favorite spot or the available tables in the same section.
Digital Solutions will not take away Waiters Interactions
The waiter interaction is still there and the waiter is still smiling to the customers, but now he will have In his hands the tools that will assist him to better understand his customer which will increase sales to more than 50% and relief both sides accurately. For example, Burger King found a 64% increase in sales within 12 months of installing digital menu boards. Additionally, UK-based Prime Burger increased sales by 50% after implementing digital signage based menus.
Geofencing is not a less practical, since it will display a virtual fence on all restaurant’s borders and the moment a customer walks in, the customer will be receiving same personalized notification, announcing the daily offers and the hospitality at its best
When the restaurant can choose any kind of offers and Gamification, the customer will be receiving countless suggestions to redeem the earned point starting with a welcoming notification like: Now you have enough points to redeem your favorite meal, not to forget that the restaurant will be posting a real photo of the daily offer or the most loved meal by others, and that will tell us more about reducing printing cost.
Ordering is much fun, and easy now
The ordering digital menu will flow in a seamless process, starting with the ingredient that is graved the most to let the menu display the suitable meal, not taking too long and with the recommendation of the waiter, an order will be placed, and then an ETA (Estimated Time of Arrival) will show up, giving the customer the waiting time, while the customer can go through the Wine Chooser feature that can relate all kind of wine to a specific meal
Customers insights and remarks will help the management make better offers, delete meals that is not being ordered off of menus without the need to reprint, and reduce human error to zero, with the ability for owners to see all the details in their branches; employees, their positions and shifts, stocks and inventories, target sale, customer traffic and satisfaction, and more right to the palm of their hands.
Restaurants Digital Solutions, are coming to stay, mature and grow stronger
Michel Rustom
michel.rustom@drive-technologies.com
Digital Solutions Consultant at Drive Technologies LLC
